Elegance is our ribbed towel: 550 GSM long-staple Turkish cotton woven in a ladder-stripe pattern, with raised ribs running the length of the towel and a refined dobby border at each end. The ribs add texture you can feel and help the towel dry fast. Choose a 2-, 3-, 4- or 6-piece set, from a quick guest-bath refresh to a fully outfitted bathroom.

Ladder-stripe weave
Raised vertical ribs are woven into the terry from end to end, finished with a dobby border. Texture you can see and feel, never printed on.
550 GSM Turkish cotton
Spa weight: long-staple Aegean cotton spun with our Aqua-Fibro process for plush, absorbent loops that dry quickly between uses.
Hanging loop
A discreet corner loop on every towel lets you hang it on a hook, so it airs out faster and stays fresh.
Kind to sensitive skin
100% Turkish cotton with no harsh chemicals, pesticides or additives. OEKO-TEX Standard 100 certified, safe for the whole family.



Why people switch to these, and stay
- Texture that works. The ribbed weave gives each towel a gentle, exfoliating feel and more surface area, so it absorbs quickly and dries fast.
- Plush without the weight. 550 GSM feels generous in the hand but never heavy or slow to dry.
- Holds its look. The woven pattern and fade-resistant dyes keep the color and the ribs crisp through repeated washing.
- Built for years, not seasons. Long fibers and double-stitched hems resist thinning, fraying and flattening.
- A set for every room. Four set sizes and six colors make it easy to match a bathroom, a powder room or the gym bag.
- Risk-free. Free U.S. shipping, 30-day free returns, and real people answering email, not a call center.
Which set is right for you?
2-Piece Bath Towel Set
Two generous 27 × 56 in bath towels. The everyday pair for one person, or a quick refresh for a guest bath.
3-Piece Towel Set
One bath, one hand, one washcloth. A complete set for one person, and a thoughtful small gift.
4-Piece Hand Towel Set
Four 16 × 30 in hand towels. For the powder room, the kitchen or the gym.
6-Piece Towel Set
Two bath, two hand, two washcloths. Outfits a full bathroom in one color.
What’s in each set
| Option | Pieces | Dimensions |
|---|---|---|
| 2-Piece Bath Towel Set | 2 bath towels | 27 × 56 in |
| 3-Piece Towel Set | 1 bath towel, 1 hand towel, 1 washcloth | 27 × 56 · 16 × 30 · 13 × 13 in |
| 4-Piece Hand Towel Set | 4 hand towels | 16 × 30 in |
| 6-Piece Towel Set | 2 bath towels, 2 hand towels, 2 washcloths | 27 × 56 · 16 × 30 · 13 × 13 in |
All pieces are 550 GSM 100% Turkish cotton. Current colors and stock are shown in the selectors above. Mix sets and colors in one order; every order ships free within the U.S.



Why Turkish cotton?
Turkish cotton has extra-long fibers, so the yarn is smoother and stronger and the loops fray less over years of washing. Compared with Egyptian cotton, it holds a little less water per gram but dries much faster, which is why hotels and spas prefer it: a towel that stays fresh between uses. It is naturally soft without heavy chemical finishing, so what you feel on day one is the cotton itself.
Care
- Wash before first use to remove loose fibers and open the loops.
- Machine wash warm with like colors; tumble dry low.
- Skip bleach and fabric softener; softener coats the fibers and reduces absorbency.
Questions we get asked
What does 550 GSM mean?
GSM is grams per square meter, the density of the terry. 300 to 400 GSM is a light, quick-dry towel; 500 to 600 GSM is hotel and spa weight. At 550 GSM, Elegance is plush in the hand and still easy to dry at home.
What is a ladder-stripe weave?
It is a ribbed terry: raised vertical stripes alternate with lower rows of loops along the whole towel. The ribs add texture and surface area, so the towel feels lively on the skin and dries quickly.
Will the towels shed lint?
A little lint in the first one or two washes is normal for any new terry towel. Long-staple Turkish cotton sheds far less than short-fiber cotton, and it settles quickly.
Can I return them if the color isn’t right?
Yes, unused towels can be returned within 30 days, free of charge within the U.S. See our returns policy.











abner (verified owner) –
I bought the 6-piece white towel set for our guest bathroom, and my friends have not stopped asking where I got them! The Aqua-Fibro technology makes the cotton incredibly plush and soft, yet they never feel heavy or stay damp for too long. The ribbed design gives them a beautiful, textured look that elevates the whole room instantly.What I appreciate most is that they are OEKO-TEX certified, meaning they contain no harsh chemicals, which is very important for family members with sensitive skin. They hold up perfectly in the wash without fraying or shedding excessive lint. These are easily the best everyday Elegance towels you can find!